Veteran

Veteran is a 10 unit, three story multifamily building of 8,339 square feet in Westwood. It was a legacy building in a prime location, and the owner’s concern was relevance rather than repair. A building in a competitive submarket loses ground quietly, one lease at a time, before anything visibly fails.

The constraint was to work with the existing bones. No structural changes were on the table, which meant the entire result had to come from color, material, light, and landscape. AGG Construction Group set a natural palette and carried it through the paint colors and into the planting, so the common areas read as continuous with the outdoor space rather than separate from it.

The existing landscape suggested the green theme, and it was then modified to fit the finished design rather than left as found. The lobby and all common areas were updated with new flooring, new lighting, custom signage, and a custom storefront door at the entry, which is the first thing a prospective tenant sees and the element that sets the expectation for everything behind it.

The owner reported apartments renting faster, increased rents, and increased property value, and the building became the first of several remodels on the block. That sequence is the argument for treating an apartment beautification as an investment with a return rather than as deferred maintenance finally being addressed.

If you own a multifamily building nearby, our Westwood general contractors can assess what a beautification would cost against what your submarket currently supports in rent.

Scope of Work: Westwood Apartment Building Renovation

• In house design
• Fresh paint throughout in a natural palette
• New flooring in lobbies and common areas
• New lighting throughout
• Custom signage
• Custom storefront door
• New landscape, modified from the existing planting

Project Note

The design was developed in house, with the reference point drawn from the Woodlark Hotel in Portland, Oregon. Borrowing a hospitality reference for a residential lobby is deliberate, because hotels solve the same problem of making a shared entry feel like it belongs to whoever is walking through it.

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